Marketing faculty and research

The Department of Marketing's dedicated faculty members are committed to advancing the field of marketing through excellence in education, knowledge development, and interdisciplinary research. They have won numerous prestigious industry, academic, and teaching awards, highlighting the positive impact they've had on their communities.

Our faculty members frequently publish innovative marketing research in leading academic journals, including premier journals in marketing and other related disciplines as well as many other high quality marketing journals. As contributors and editors of prominent academic publications, they present their research at major institutions and academic and industry conferences. They also share marketing expertise with large corporations and small businesses and mentor students interested in pursuing marketing-related careers.

Research in action

Our faculty members are award-winning scholars well known for their rigorous and important research. Their work serves to advance knowledge in the discipline as well as affect business practice and public policy. Marketing faculty research interests include consumer behavior, quantitative marketing, marketing strategy, services marketing, brand management, digital marketing, sports marketing, and other related topics.

Connect with W. P. Carey School's media relations team to speak with marketing department faculty experts and make your reporting come to life.

Center for Services Leadership

Established in 1985, the Center for Services Leadership (CSL) was founded as a unique research center focused on solving common service challenges for companies to give them a competitive edge. It pioneered the study of service, becoming a globally recognized authority and thought leader. CSL researchers and industry partners advance service innovation by combining scientific insights from services research with applicable business service strategies.

Robert B. Cialdini Behavioral Research Lab

The Robert B. Cialdini Behavioral Research Lab focuses on consumer behavior, studying what affects consumers to buy certain products, brand loyalty, green attitudes, and other concerns that pertain to companies, products, and consumers. Faculty members and doctoral students conduct hundreds of behavioral experiments yearly, producing cutting edge and impactful marketing research published in top academic journals.